What if you could...

Stop worrying that your agents are sitting idly by — give them a proven system to generate leads & close more sales
Reduce concerns about your office's bottom line — build a profitable office of motivated agents
Feel confident about how you're going to grow your business — create a winning culture that attracts top talent

By becoming a Certified Mentor, you can!

Be the leader your agents' need

You know that productive agents are the key to a profitable company. And your agents are looking to you for leadership, guidance and the skills & tools they need to earn commission checks. By becoming a Buffini & Company Certified Mentor, you'll provide your agents with a powerful & effective sales training program, a system for generating leads and closing more sales.

A Certified Mentor is a Broker, Owner, Manager, Team Leader or Trainer like you who completes a Certification Course and becomes certified to facilitate the most comprehensive training program in the industry, Peak Producers.

Introducing Peak Producers®

Developed by industry expert Brian Buffini & top producer Joe Niego, Peak Producers is the most comprehensive agent sales training program in the real estate industry! This new, 12-week program is 25 years in the making and combines the secrets Brian & Joe used to build their rock-solid real estate businesses with tried-and-true, real-world strategies that get results.

Peak Producers students learn the habits, attitude and skills required to be a professional business owner in the real estate industry and produce at a consistent, high level. The content in this program is fresh and relevant to today's market and delivers outstanding value for agents at any level of experience.

How is Peak Producers different from
100 Days to Greatness®?

Peak Producers goes beyond lead generation – students learn the 4 market conditions they’ll ever face with buyers, how to work with the 7 types of negotiators, financial systems for success & more!

You can personalize the program for your specific needs with additional on-demand training modules
Brian & Joe present all-new content & dialogues they’ve never shared before
It follows a different format than 100 Days and includes impactful new content presented in a digestible, step-by-step sequence

As a Certified Mentor, you'll:

Facilitate Peak Producers & provide your agents with the most comprehensive training in the industry
Increase your profitability by improving agent productivity
Leverage your impact & reduce the time demands your agents place on you
Offer a program that gets results and is attractive to both current agents and prospective recruits
Foster a winning office culture and deepen relationships with your agents

Peak Producers teaches your agents:

How to be a Rainmaker that generates leads every day
Learn to master the skills the market demands
Build solid relationships that result in referrals
How to be a Dealmaker that turns clients into advocates
Learn how to get every buyer off the fence
Discover the 7 types of negotiators & how to win every time
Learn how to get price reductions without alienating your customers
Master the blueprint for getting a home sold
How to be a Moneymaker that runs a business like a business
Learn financial systems for the self-employed
Get the secret to managing cash flow
Avoid the 7 deadly sins of business

How Peak Producers works

Peak Producers training is delivered through a series of DVDs featuring Brian Buffini & Joe Niego. Each week of the program, you'll hold a meeting with your students where you'll play the provided training video, facilitate the learning process with skill builder and small group exercises and provide accountability and encouragement.

What you get

You'll receive a facilitator kit with all the resources you'll need to promote and successfully deliver Peak Producers to your students.

Peak Producers Promotional Pack

All the resources you need – posters, flyers, a DVD and more – to communicate the benefits of Peak Producers and help you fill your next class!

Facilitator Training Set

This DVD set is your step-by-step guide through Brian Buffini & Joe Niego’s ground-breaking new content.

Facilitator Workbook

Specific instructions for facilitating each day and week of the Peak Producers program, plus student workbook pages so you can offer assistance and follow along.

Tracking Journal

Record your activities and capture your experiences.

Power Hour Sign

Utilize this tool to help you stay focused and let others know you’re hard at work!

Note Cards

Hand-written personal notes are relationship builders; send them to your students to show you care.

Oh, By The Way®... Stickers

Remind your students you’re never too busy for their referrals!

A Robust Online Resource Center

As a facilitator, you have access to all of the resources your students see and you also have your own section just for facilitators. This is an essential tool for facilitating your class:

Plan Your Class

Setup your classes online
Manage your upcoming class schedule
View class sign-ups

Promote Your Class

Access a promo guide
Download & distribute promo flyers, posters & videos
Send pre-made email invitations for your class

Facilitate Your Class

Track your students’ class attendance
Email your class members
Pull reports of students’ progress and results
Print student certificates of completion for your class graduation