When things seem out of control or circumstances feel overwhelming, we’ll often try some grand gesture or radical U-turn to catapult us out of a rut. The benefits of a single day can seem too insignificant to truly have an impact. The reality is, however, that every great journey begins with a single step. Day-by-day, note-by-note and call-by-call, when you keep chipping away and being faithful with the fundamentals of working by referral you’ll weather this market and come out with a great business.

I wanted to share something powerful with you today. It’s a 17th Century French proverb that deals with the importance of doing the small thing right:

For want of a nail the shoe was lost,

For want of the shoe the horse was lost

For want of the horse the rider was lost

For want of the rider the message was lost

For want of the message the battle was lost

For want of the battle the war was lost.

All for the loss of a lone shoe nail

(Anon)

The lead-generation activities we’ve laid out in the Summertime Surge have been designed to keep your eyes peeled for those loose nails so your business is battle-ready. Don’t neglect the fundamentals. Put these in your business otherwise you’ll be biting your nails from fear and worry.

It’s a good life!

Brian