At times like this, the one thing you need most is confidence. Do you believe this is a good time to buy? Do you believe in the value of real estate? It’s amazing to me how many real estate agents have asked me should they buy in this market. My answer is typically, “If you don’t have the confidence in the intrinsic value of real estate to purchase for yourself, how can you ask your clients to?”

I’m not asking you to be Pollyanna or to ignore the circumstances but to embrace 100 years of empirical data which shows without questions that if you hold real estate long enough you will see an increase in its value. It’s time to get informed. It’s time to get educated and bring that information to your clients. It’s a great time to be a professional. What your clients need most from you now is a sense of confidence. The credit markets will sort themselves out. Banks need to loan money to make money. Like you and I need air to breathe.

We’re the only industry in the world that when our products are at a deep discount and we’re having our ‘lowest prices in five years’ sale, we get depressed and act like someone just shot our dog!

There are deals to be made. Tell your clients if Warren Buffet’s buying right now, so should you. So be confident in our industry and the market and pass that confidence onto your clients.

It’s a good life!

Brian