Aloha! I’m writing to you from the Big Island in Hawaii where Peak Performers is about to kick off. But it’s not the only thing about to kick off…The Summertime Surge is getting close and registration is open! Have you registered yet?

The Blitzmaster, Joe Niego, and I have been working hard on the design of this Blitz to maximize your personal energy and your business productivity. Let me tell you, you’re going to love the daily activities and love how they impact your business. Here’s a taste of what’s to come:

• Week 1 – Popping-by with a Dose of “Sunshine”
• Week 2 – “Cutting the Cord” on Calls
• Week 3 - Beach Blanket your Database
• Week 4 – Iced Coffee and Calls
• Week 5 – Making Lemonade
• Week 6 – Defeating the Dog Days of Summer
• Week 7 – Morning Time Mixer
• Week 8 – Blitzing the night away

As you can see, this is a whole new Blitz with 60 days of concentrated fun in the sun so it’s time to get registered, get ready and get Blitzing! Go to the Member’s area today and make sure you don’t miss out on heating your business up with The Summertime Surge.

It’s a good life!

Brian

When Buffini & Company launched The Blitz we obviously thought it was a good idea and truly believed it would work. But if we made one mistake it was that we underestimated the level of tenacity, drive and determination that you, our Members, would display.

Less than two weeks into the Blitz over 250,000 Pop-Bys have been completed, more than 200,000 personal notes have been sent and 200,000+ phone calls collectively have been made to your databases.

So far, you folks have generated over 20,000 referrals for your businesses in less than two weeks. Apparently you guys have decided not to participate in this recession, are ignoring the doomsday brigade and have embraced the concept that a “recession is a terrible thing to waste.”

Each day Joe “The Blitzmaster” Niego and myself go over your emails, comments and stories. In the 13 years of Buffini & Company, I can honestly say: this is the most fun I’ve ever had; this is the most rewarding the work has ever been, and I’ll never again underestimate you guys.

Now don’t forget…it is a 90-day Blitz, not a ten day one. Perseverance is the hard work you do after you get tired of doing the hard work you already did. So keep up the good work. Let’s break records together. It looks like you guys are going to be just fine in 09.

It’s a good life!

Brian

Have you been living vicariously through the candidates, checking the polls, and watching the early returns? Well it’s time for us to get back to work. Just think...if we can apply ourselves and do just 2% of the Pop-Bys, handshakes and mailings these candidates did trying to get people to vote for them, we’d have such a big business we'd need help taking care of all the leads.

Reality is, the election is over and whether your team won or not, America is an eagle: it needs its left wing and its right wing in order to fly. We all need get down to work. Whether we’re euphoric or we’re down in dumps, let’s go flap our wings by doing our calls, writing our notes and getting out to see our best clients.

Working by referral is a trailing effect, so store up for the winter and get ready for a blitz in the New Year. Our goal is to help your business fly in ‘09.

It’s a good life!

Brian

I just returned home from a week in the fabulous city of Toronto. I’ve said this many times, but I truly believe it’s vital to get out of our environment on a regular basis. Visiting another country helps expand your thinking and broadens your horizons. It invigorates you by introducing you to a variety of new experiences…from different foods, different phrases to a different way of looking at the world. Getting out of the country also gives you a great appreciation for the things you enjoy most about your own city, town or neighborhood. And in that leveling of our perspective grow the seeds of contentment.

Right now, with so many people worried about their finances, the market etc. it’s very easy to forget all that we have and all there is to be thankful for.

So, my encouragement to all of you is sometime in the next 12 months, get out and about - as the Canadians say - and go visit a foreign shore. It’ll expand your horizons and be good for what ails you.

It’s a good life!

Brian

Oh, by the way…people have been requesting the fun facts and figures I’ve been talking about recently so they can respond to this market. Feel free to utilize these numbers and maybe together, one client at a time, we can educate the market!

Some facts to know:

• More than 1000 banks closed in 1930 – only 14 U.S. banks have been taken over in 2008
• There are 76 million households in the U.S. that own their home - 24 million of these homes are free and clear
• There are 52 million homes with mortgages - 97.2% of these are not in foreclosure, 93.8% of these homes are current on their payments
  

On a sobering note:

• Over 20% of homeowners with a mortgage owe more than their home is worth
• 40% of all foreclosures are non-owner occupied

How did we get here?

Decade    Homes Sold High    Homes Sold Average

1970’s      3.9 million               3 million
1980’s      4 million                  3.3 million
1990’s      4.9 million               3.9 million
2000’s      7.1 million               5.6 million
Resale numbers – the above does not include new home sales.

Sources: Wall Street Journal / Moody’s Economy.com / RealtyTrac / NAR / Forbes

For some compelling stats on the Canadian market, visit the Economics Publications section on http://www.scotiabank.com

Lately people have been sending me a lot of emails and notes asking me if I think there’s another Great Depression coming, whether or not real estate will lose another huge portion of its value and where do I think all of this is going to stop.

Well I’ve never shied away from giving my perspective on such matters and I think something we should all note is the attitude of the man who is considered the greatest investor of all time – Warren Buffet. As I mentioned before he has purchased $8B in preferred stock. Even more dramatic is that $5B of it went to a financial company (Goldman Sachs).

Not only is he not running scared, he’s running strong with this market – taking ground and improving his position. We all know there are some tough times ahead, and so does Warren. But he demonstrated his ultimate faith in the economy, in the markets and in the fact that now is the time to gain ground and not pull back.

Well done, Mr. Buffet, you’re a good role model for all of us.

It’s a good life!

Brian

If you’ve been following the national news recently regarding the bankruptcy of Lehman Brothers, the stock market getting hit and Fannie and Freddie being taken over by the government, these are all the classics signs of the bottom of a market correction.

Right now, we don’t have so much of a real estate problem as we do a banking one. Prices have mostly stabilized across the country and in the short sale and foreclosure market we’re seeing multiple offers. Although I do believe there are a couple more banks in trouble and there’s not yet a full complement of mortgage products to satisfy all the buyers in the market, trust me that will get sorted out. For thousands of years lending money has been one of the most profitable businesses in the world. Banks make money by lending; not by deposits. So they will figure out ways to package loans and get cash into the hands of consumers. I believe this is the final cleansing process and in the next six months we’ll start to come out on the other side of this.

Make sure your clients don’t get caught in the “cudda shudda wudda” of taking advantage of this market. Make sure all your investor clients are fully aware of all the deals that exist and if there’s any way possible, see if you can pick up one of these real estate deals as part of your own investment strategy. We won’t know what the bottom is until after but I believe it’s pretty close. Keep your head down working hard.

It’s a good life!

Brian

On my travels this year, I’ve noticed a lot of people working harder than ever to make the same or even less money. And myself and the staff at Buffini & Company have been doing everything we can to try to encourage, motivate, challenge and train all of our great Members. However there’s one element that you must introduce regularly to your mental diet and that’s a good belly laugh.

Studies have shown its physiological healing qualities, researchers have analyzed its psychological benefits, however it just seems to me that at times like this there’s nothing like putting your head back and allowing yourself to have a good laugh. This was part of the thinking that went into the "Referral Brothers" skit Joe Niego and I did this year at this year's MasterMind. We had just received the first copies of our new book, Work by Referral. Live the Good Life! and we wanted to come up with a creative way not only to gift our audience with the first edition, but also provide some comic relief and allow people to throw their heads back and just enjoy.

So make sure you put yourself in an environment or spend time with someone you know will provide a good laugh. And if you don’t have anything planned for today, check this YouTube clip out and maybe it’ll do the trick.

Keep working, keep trying, and keep laughing.

It’s a good life!

Brian

One observation I have of our society at large today is the extraordinary lengths to which people go to avoid pain at all costs. It seems as though any discomfort must be remedied immediately. As markets tighten and the fed rushes to change rates, people feel the pinch and the government sends out billions in rebate checks, and the many borrowers who overextended themselves begin to use their house as an ATM, it can seem like the only solution to search for a bail out.

The real estate business is going through a time of challenge and stress but it’s part of the natural order of things. Prices go up, prices flatten out. There’s no inventory followed by too much of it. I’ve always said it’s a good life; not a great life. Sometimes we have to realize that part of this life requires us to endure discomfort and persevere through tough times, feel fear and all we can do it suck it up, put one foot in front of the other and do the best we can for that day.

Don’t look for someone else to solve your problems. Don’t wait for the market to correct. Don’t expect a government program to bail you out. As you persevere and push through you’ll be strong, better and more resilient on the other side. You’ll have a better business and be more equipped for life.

It’s a good life!

Brian

Inman News just reported the first decline in NAR membership since 1998. From 1998 to 2007 membership was up 89.6%. However, there are 100,000 fewer members today than there was 12 months ago.

This is just the tip of the iceberg.

People who got into this business because they thought it was easy money and not a lot of work have now woken up to the fact that it requires determination, perseverance and a whole lot of character. I expect that this business will lose 200-250,000 agents in the next two years.

Although I don’t wish hard luck on anyone, I have too much respect for this business and what it takes to be a true professional to feel bad about people who came into this industry, stuck their toe in the water, and treated it like the gold rush without truly making a commitment to their clients or the good name of this industry.

It’s time for all of us who view this as our career and profession to knuckle down, work hard and be there for our clients who need us more than ever before. For those of you who make the cut, your market share will increase and two years from now, you’ll have a business you can be proud of.

It’s a good life!

Brian

With the news media in full throttle, using terms such as “MELTDOWN”, “CRISIS” and “RAVAGED” to describe our industry, it’s easy to understand why buyers and sellers feel a little skittish. With terms like "recession", "stagflation" and "global slowdowns", it’s easy to understand why so many people lack confidence in the market.

 

News flash! More millionaires are created in downturns than upswings.

 

Bulletin! The goal of economic gain is to buy low and sell high.

 

This just in! While your competition is shrinking and pulling back, this is the time to strategically grow.

 

At times like this, you need to lean into the most innovative and creative parts of your nature, let out your inner entrepreneur and build a plan for success.

 

Nelson Rockefeller was, in his time, the wealthiest man in the world. He stated that the time to buy real estate was when the blood was flowing in the streets. That was as true for the turn of the 20^th century as it is today in the 21^st. This is what opportunity feels like; lean into it, embrace it and conquer it.

 

It’s a good life!

 

Brian