With two adults and six active kids, you can imagine how much laundry there is to wash at our house. Sometimes we miss a couple of days, the baskets in the kids’ rooms overflow and when all piled together, the mountain of clothes looks like an overwhelming task with no end in sight. We have a choice at that time; clean clothes or go shopping for more.

As grown adults when we get behind on our lead-generation activities such as writing personal notes, making calls or doing Pop-Bys to our favorite clients, it’s just like a pile of dirty laundry. The thought of catching up seems overwhelming, the notes begin to pile up, and rather than sitting down and dutifully going through these one at time we let our minds drift: “Let’s run out to the Realtor® store and buy a talking house sign”, “Let’s go buy some internet leads”, “Let me do anything other than chip away at that big pile of unfinished tasks which will ultimately allow me to get my financial house in order.”

Very few people allow their dirty clothes to pile up for weeks on end, but in my experience, many small business owners will allow their lead-generation activities to pile up. Allowing your laundry to pile up is not the most hygienic thing to do… and if you put it off long enough, you’ll have nothing to wear. Putting off lead-generation activities isn’t too healthy for your business either and eventually will leave your financial cupboard bare!

It ain’t sexy but it’s simple enough: take care of your business before your financial challenges become your personal dirty laundry.

It’s a good life!

Brian

Recent data distributed by Realtytrac, a company that compiles data on home foreclosures, showed that foreclosures are not a national crisis, but more of a regional problem.

There are pockets, places such as Stockton, CA and Las Vegas, NV where the foreclosure rate is in excess of 4%, however, the national average is 1.033%. Considering the fact that 30% of all homes are actually free and clear of any mortgage, the true foreclosure rate is actually seven tenths of 1% of all homes.

Although the media loves bad news, organizations such as MSN, Time Magazine and others are now starting to report factual data such as this to give the market some perspective. They whip everybody up into a frenzy and are then able to present a counter balance story. Either way, know your facts, know your numbers and give your clients perspective.

Great sources for data on the web are NAR, AARP and MSN Money. In print, check out Realtytrac, Swanepoel Trends Report, and Money Magazine. I’ll also be doing my best to distribute solid data so that you can keep perspective and help your clients do the same. Keep your head down working hard.

It’s a good life!

Have you ever noticed when the Fed cuts rates and there’s such a big deal about it in the media that many times it doesn’t show up in a reduced mortgage rate? The only problem with this is that the typical consumer thinks that the Fed rate and the mortgage rate are the same.

It’s a good thing to always be prepared to let your clients know that the Fed rate is the rate at which banks borrow money; not the rate at which they loan money.

Right now, what the market needs is not another rate cut but a loosening of the mortgage restrictions so that more folks can qualify for a home. But don’t worry…every time the market goes through a correction and banks get scared tightening up their lending criteria they eventually loosen up the purse strings again. It’s a gradual process and not one you’ll particularly notice but trust me, banks need to lend money to make money. So folks with decent credit and a good job who may not have large down payments will be able to get back in the game very soon. The recent legislation to expand the conforming loan amounts will certainly help entry level buyers in the more expensive states.

Once first time buyers can buy, move-up clients can sell and the high end will loosen up as well. This is all a very predictable cycle that’s been happening for over fifty years. Stay the course, build your business…there are plenty of opportunities out there.

It’s a good life!

Brian

I’ve always had fun with technology over the years; I appreciate its possibilities, and am excited to be moving into cyberspace with this new blog. This space will be a great opportunity for me to connect with you on a more frequent basis and to share some of my thoughts on business and the market. It’ll be a new dimension to our relationship.

If you’ve ever been to one of our nationwide events, you know how strongly I believe in cultivating relationships as the way to build a rock solid business. Relationships are the cornerstone to working by referral and the surest path to a long-lasting and fulfilling career.

This blog will be somewhat conversational and written in more of a stream of consciousness. If you’re interested in receiving it automatically, click on the RSS Feed button at bottom right and you’ll receive the blog automatically as we update it.

So I’m glad to finally join the blogosphere and keep in touch on a regular basis.

It’s a good life!

Brian