A recent survey of customers who didn’t stay connected to their salesperson found:
 
Why customers stop doing business with you:
 
•   1% Death
•   3% Move Away
•   5% Buy from a friend
•   9% Sold by a Competitor
•   14% Product Price
•   68% Perceived Indifference
 
That’s why we’re Blitzing. We want to make sure that during this Summertime Surge your customers know you’re fired up and enthusiastic about the business, you’re passionate about serving them, and you’re anything but indifferent to their needs. This is why we work by referral - to build long-term relationships with our customers so they not only do business with us again, but also are excited to refer us to their friends and family.
 
Make sure you’re signed up for our Blitz – the Summertime Surge - because we want to make sure all our customers know that we do care.
 
It’s a good life!

Brian

I just completed a conference at the Ramat Gan in Tel Aviv. As I suspected, the fundamentals are the same the world over! We are all looking for someone to trust, someone to exceed our expectations and someone who will stay in contact with us on a consistent basis. It turns out that referrals are a universal language.

I want to thank the folks in Israel for their hospitality; my oldest son and a number of staff took a trip for a couple of days and I’m being understated when I say that we had an incredible time.

It’s a good life!

Brian

A couple of weeks ago I wrote from the Santa Clara Turning Point that Brian had ‘finally gotten it.’ Well last week we traveled to both Dallas and Boston and guess what…he’s still got it! The new Turning Point is packed with powerful content giving a perspective you’re not going to hear anywhere else. Weaving his way through the last century and right up to today with historical data, Brian offers a different way to view the current market and how to not just weather this storm, but come out on the other side with a great business.

The new Turning Point is a combination of education, motivation, and inspiration all packaged in good old Irish wit. I know I’ll be at the next one!
 
David Lally

On my travels this year, I’ve noticed a lot of people working harder than ever to make the same or even less money. And myself and the staff at Buffini & Company have been doing everything we can to try to encourage, motivate, challenge and train all of our great Members. However there’s one element that you must introduce regularly to your mental diet and that’s a good belly laugh.

Studies have shown its physiological healing qualities, researchers have analyzed its psychological benefits, however it just seems to me that at times like this there’s nothing like putting your head back and allowing yourself to have a good laugh. This was part of the thinking that went into the "Referral Brothers" skit Joe Niego and I did this year at this year's MasterMind. We had just received the first copies of our new book, Work by Referral. Live the Good Life! and we wanted to come up with a creative way not only to gift our audience with the first edition, but also provide some comic relief and allow people to throw their heads back and just enjoy.

So make sure you put yourself in an environment or spend time with someone you know will provide a good laugh. And if you don’t have anything planned for today, check this YouTube clip out and maybe it’ll do the trick.

Keep working, keep trying, and keep laughing.

It’s a good life!

Brian

We had a blast at this year’s MasterMind in San Diego. 4500 of our favorite Members and their families joined us on opening night for a performance and interview with YouTube sensation, Paul Potts. What an inspiration!

On our first full day, I challenged people to live life without limits and rather than reinvent themselves rediscover the core of who they are and who they’re destined to be. We examined the character qualities of immigrants who came to America and made this country so great:

* Ambition

* Faith

* Perspective

* A Sense of Adventure

* Perseverance

* Drive

* Hard work

Just before lunch, Joe Niego and I released the first editions of our new book Work by Referral. Live the Good Life! And we decided that our audience needed their spirits lifted, a special surprise and a good belly laugh. Check this YouTube clip out and see for yourself.

In the afternoon we heard a spectacular presentation by Nido Qubein who is a living embodiment of the rags to riches American story. We finished the night off by discussing how to simplify our lives – reducing the complexities that cause us so much stress.

On the last day of MasterMind, I took the opportunity to reenergize people about taking control of their finances and the ways to do it. Marcus Buckingham enthralled the crowd with his hilarious stories and anecdotes that reminded us all to rely on our strengths.

In the afternoon, we set five-year goals and built a personal accountability letter of what we will achieve by MasterMind 09 – due to arrive to each attendee 90 days before next year’s event.

I finished up Day 2 by challenging the audience to live life without giving into excuses and to being willing to make personal sacrifices. This was embodied by a surprise visit by Patrick Henry Hughes. Born without eyes and the ability to straighten his limbs, he not only inspired us with incredible renditions of America the Beautiful and Believe, but also stole the entire show with hilarious insights coupled with the world’s greatest attitude.

Someone once told me it’s impossible to shine a light to someone else’s path without lighting your own. I do all these things and organize a program like this to renew and recharge our Members – especially at a time of market instability. And yet the one who comes away most rejuvenated and recharged is me. I’m very thankful I get to do this as my work and so appreciative of all of you who attended.

It’s a good life!

Brian